ALL BLACKS SPONSORSHIPS
Working in New Zealand you inevitably come across on a number of All Blacks sponsorship briefs. Here's a few things I've made over the years for different brands.
GATORADE - GETTING THE ALL BLACKS OVER THE LINE
For the 2017 Lions Tour we created a campaign that showed how Gatorade are with the All Blacks every step of the way to victory.
ASB - THE ABS BLEND
With the 2015 Rugby World Cup being played on the other side of the Globe, All Black matches were on in the wee hours of the morning here in NZ. So we created a special coffee to help get Kiwis up early to watch the games. And the squad even helped to roast, grind and smash some of the beans into packs.
AIR NEW ZEALAND - ALL BLACKS AIR BRIDGES
We transformed Air New Zealand’s international air bridges into the All Blacks' changing room during the 2011 Rugby World Cup. Inside the air bridges played an iconic speech from Captain Richie McCaw and they were fitted with special liniment smell dispensers for unique changing room odour.