BOOK TRAILERS

Reading amongst Kiwi children is on a rapid decline, taking a back seat to gaming, shows and movies. So in partnership with the NZ Book Council, we created 'Book Trailers' that play directly before trailers of blockbusters based on books. The campaign launched via a partnership with UK publishing powerhouse Bloomsbury - publishers of the Harry Potter series. Below is the first 'Book Trailer' for J.K. Rowling's ‘Fantastic Beasts and Where to Find Them’.