BREWED FOR RIGHT NOW

‘Brewed for Right Now’ is the promise that whatever you are doing at this very moment, Monteith’s has a brew to match. To launch this new platform, we created a documentary style campaign that followed real groups of passionate kiwis – matching a beer with whatever they got up to. The groups included; The Litas - the infamous all female Kiwi biker group, The Spearos - a collective of spear fishing mates, and Sal Valentine & The Babyshakes - the eleven-strong Auckland Swing band.