BNZ - THE MOST PROSPEROUS ATM

Every Chinese New Year, millions of dollars are gifted all around the world, in red hong bao envelopes. The newer the notes, the more prosperous the gift – so each Chinese New Year sees large queues forming at banks, as Chinese New Zealanders rush to order their fresh new notes ahead of time. Bank of New Zealand wanted to help make celebrating Chinese New Year a little easier. So we created the Most Prosperous ATM. We redesigned BNZ’s busiest ATMs to celebrate the Year of the Dog, and rewired them to dispense fresh, new notes, straight from the Treasury – and red hong bao envelopes, too.

CASE STUDY