PLAY BY SPARK

Now that technology is part of our everyday lives, it can be tricky managing screen time. So we created a smart-ball that helps families balance active playtime with screen time. Play by Spark is a Bluetooth-enabled ball that tracks minutes of active playtime. It connects to an App that converts this to a screentime allowance, sending an alert to parents when this time runs out. It’s the first cab off the ranks on our newly created ‘Play’ platform, an initiative to help children build a better relationship with all things digital.

LAUNCH TVC

OOH

PRODUCT