MAINLAND - 2000 PIECE VOUCHER
Aging the perfect cheese takes time and patience. Which is why Mainland Cheese’s iconic mantra is “Good things take time.” In celebration of that simple idea, we created a very, very time-consuming promotion; the Mainland 2,000-Piece Voucher. All over the country, hundreds of hours were put into piecing together the vouchers, with the record for completion a staggering 45 hours. That’s a lot of time to spend thinking about cheese.
CASE STUDY
VOUCHERS
PRINT & OOH
