MONTEITH'S - BREWED FOR RIGHT NOW

‘Brewed for Right Now’ is the promise that whatever you are doing at this very moment, Monteith’s has a brew to match. To launch this new platform, we created a documentary style campaign that followed real groups of passionate kiwis – matching a beer with whatever they got up to. The groups included; The Litas - the infamous all female Kiwi biker group, The Spearos - a collective of spear fishing mates, and Sal Valentine & The Babyshakes - the eleven-strong Auckland Swing band. 

One of the strengths of this approach was the amount of 15” spots we were able to create. Below are the first 8.

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