NZBC - BOOK TRAILERS
Reading amongst Kiwi children is on a rapid decline, taking a back seat to gaming, shows and movies. So, we created 'Book Trailers' that play directly before trailers of blockbusters based on books. Running in cinema and on YouTube the idea is to encouraging kids to make the movie even better by reading the book that inspired it. The campaign launched via a partnership with UK publishing powerhouse Bloomsbury - publishers of the Harry Potter series. Below is the first 'Book Trailer' for J.K. Rowling's ‘Fantastic Beasts and Where to Find Them’.
BOOK TRAILER FILM
CASESTUDY
CINEMA POSTERS
SCHOOLS COMPETITION DM - PARCELS FROM HOGWARTS
