NZ FOREST & BIRD - portraits by predators

Every day 72,000 native birds, chicks and eggs are eaten by introduced predators. But out in the forest this problem goes largely unseen. So we created a campaign that showcases the destruction. Posters were printed on the same edible corflute used to detect what predators are prevalent in forest areas. Bird pheromones were applied to the posters and they were left in the New Zealand bush to endure the same attacks our native birds do. The remains were photographed and brought to life in an arresting print and OOH campaign for all to see.

CASE STUDY

OOH / PRINT