THE SPINOFF PAPER PODCASTS

The Spinoff is home to some of Aotearoa’s most popular podcasts titles. However despite rapid audience growth across the entire network, there is one demographic that is consistently underrepresented - the oldies. The 60+ age group don’t seem to listen to podcasts, a trend reflected globally through Spotify Insights. So we though what if we could introduce them to the world of contemporary audio, through their favourite medium? The good old newspaper. Introducing Paper Podcasts, a campaign to help traditional readers find a love of listening too. Fully transcribed episodes in beautiful double page spreads. Podcasts for your reading pleasure.

CASE STUDY

HERO SPREADS