DB EXPORT 0.0% - THAT’S WHY

‘That’s Why’ is a campaign that addresses the stigma around non-alcoholic beers head on. It’s the perfect response to the common question ‘why are you drinking those?’. For example, “I’ve got golf in the morning, that’s why”. Or “I’m chopping wood later and I want to keep all my limbs - that’s why”. Or maybe you just show them an unnecessarily elaborate act and then proudly state "that’s why”, as the below spot depicts.

HERO TVC

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