RED FROGS - SEND IF SAFELY

Disguised as festival posters, ‘Send it Safely’ is an OOH campaign that delivers words of party wisdom to our young people. It covers everything from your first time at a festival to looking after cooked mates, knowing when to call it a night, and how to deal with a creepy stranger in the crowd. This campaign ran throughout the 2024 summer festival season, supporting the Red Frogs volunteers who attend these events to keep our rangatahi safe.


CASE STUDY

KEY IMAGES

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